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About Us

Tandem Group Cycles is a Birmingham based bicycle distributor responsible for some of the best known bike brands in the UK, some of which stretching their roots back over 100 years.  

We are professionals in designing, developing and producing high quality bikes that are perfectly suited to the UK cycling market, and have a dedicated team with decades of personal experience on and around bikes.  Each of our brands are developed with very different intentions in mind, playing to the strength’s of their heritage in certain cycling categories and all are managed under the umbrella of Tandem Group Cycles (part of Tandem Group plc).

Not only do we have our long established brands commonly known around the country such as Dawes, Claud Butler and Falcon but also new exciting ranges that continue to keep the wheels of change firmly in motion.  Our range of premium lightweight junior bikes SQUISH plays particular testament to this, rivalling the best children's bikes on the market demand for these superb little machines continues to see exciting growth.

We also distribute a compact range of Pulse branded bike lights and an up and coming range of lithium-ion electric scooters under our latest brand; Li-Fe.

All of our products are available to buy through our network of nationwide dealers.  But in light of our rapidly changing world and an accelerated shift to online ordering we have developed this brand new website to offer you even more options to buy.  We still firmly believe that the best way to choose and buy your new bike is through your local bike shop, but for those of you who know what you want we now also offer the choice of Click & Collect or direct delivery. 

We understand that there is a huge array of choice on today’s bike market, so we very much appreciate you taking the time to visit our website.  We hope you find everything you are looking for, but if you have any questions about any of our brands, products or services we would welcome your email at and we’ll do our best to get back to you within 1-2 working days.