Designed in Great Britain / Inspired by Gold


At the heart of HOY Bikes is the spirit and expertise of Sir Chris Hoy, a six-time Olympic gold medalist and one of the greatest cyclists of all time. Every bike is crafted with his champion mindset, pushing the limits of performance, quality, and design. 

Designed in Great Britain, HOY Bikes aim to inspire the next generation of riders to strive for excellence, build confidence, and enjoy every moment on two wheels. This isn’t just about making bikes, it’s about passing on a legacy of passion, precision, and gold-winning ambition to young riders everywhere.




Why A HOY Bike?

Hoy Pentland

Inspired by the Pentland Hills where Sir Chris Hoy first discovered the freedom of riding off-road, the HOY Pentland range is made for young riders ready to explore beyond the pavement. Designed in Great Britain and developed with Chris’s insight, each Pentland bike balances comfort, performance and confidence, from first trail rides to weekend family adventures.

With lightweight triple-butted aluminium frames, disc brakes for confident stopping and child-specific geometry that fits and feels just right, Pentland bikes are built to handle real riding whether it’s gear changes, climbing hills or discovering new routes. Clean internal cable routing, wide handlebars and quality Shimano gearing round out a range that delivers on control, reliability and fun.

Hoy Weee!

Named after the joyful sound every child makes when they first feel the freedom of two wheels, the HOY Weee! range is all about making cycling fun from the very start. Inspired by Sir Chris Hoy’s own early adventures, these balance bikes are designed to build confidence, coordination and smiles in equal measure.

With a lightweight composite frame, stable handling and thoughtful features for young riders and parents alike, the Weee! makes learning to ride simple and enjoyable. It is more than a first bike. It is the beginning of a lifelong love of cycling.

Hoy Helmets

Designed to support every early adventure, the HOY toddler helmet offers lightweight, protection for the youngest riders. Whether they are learning to balance or building confidence on two wheels, this helmet keeps things safe, simple and comfortable from the very first ride.

With a secure fit system, and breathable design, it is made to move with them as they grow and explore. Finished with clean HOY styling and bold colours to match the Weee! balance bikes, it is a first helmet that feels as good as it looks.